Donors Think What?!!!
Given mail schedules, it’s probably too late to make your overhead rate more prominent in your year-end mailing. But think about making this message a priority in 2013 with an article in your newsletter, an insert in your receipts or some other prime real estate where it will get noticed and (maybe) change attitudes.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
