Donors Think What?!!!

Make it easy to understand
After several months of presenting financial reports, a participant in the meetings finally had the courage to ask me, “What’s a fiscal year?” It’s easy to forget that the terms we use so easily may not be communicating to the average donor on our files.

Pie charts can help convey your overhead (or more positively, the amount you invest right into your programs). Showing a dollar bill separated into parts representing program, fundraising and operations is a nice variation that helps convey the message.