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Maybe there is an even more interesting way to show your overhead. Challenge your graphics person or team to come up with ways to illustrate this in a way that is simple to grasp. Remember, most of your donors didn’t get their degrees in accounting. Find a way to get this important message out so it’s understandable and even motivational.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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