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I once spoke to a potential donor who said he would only give if I promised I wouldn’t take any overhead out of his gift. I gently explained that overhead was a reality; in fact, I (overhead) was talking to him on a telephone (overhead) while sitting in an office (also overhead). After a long, frank conversation, he made a very generous gift with the understanding that a percentage of it would be used for overhead.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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