America's Giving Challenge Inspires More than 105,000 Donations
n just 30 days, online fundraising challenge enables individuals to raise more than $2.1 million for their favorite causes and charities
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In addition to helping nonprofits raise money and attract new supporters, America's Giving Challenge was designed to encourage individuals and nonprofits to experiment with new social media technologies and think about more strategic ways of leveraging social networking to engage supporters for their causes. By hosting the Challenge on its Facebook application, Causes provided individuals and nonprofits with new tools and methods for organizing at the grassroots level to maximize their impact and reach.
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