America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

That includes Domain’s Tim Burgess, who attributes the “remarkable improvements in fundraising” to, among other things, helping donors and potential donors get a solid understanding of the work that A2H does.

Other factors in A2H’s success, he says, include its careful attention to the fundamentals of fundraising, its commitment to growth and its passion for its cause.