America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

4. Introduce a new donor-focused newsletter to replace the previous organization-focused newsletter to (a) provide more affirmation to donors, (b) increase education related to the central issues addressed by A2H, and (c) provide donors with another giving opportunity.

While the old newsletter — The Grapevine — focused primarily on giving options, the thrust of the new Hunger Digest is on programs that donations make possible.