America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

America’s Second Harvest, the country’s largest domestic hunger-relief charity, has teamed up with some heavy hitters over the past few years, including the ConAgra Feed Children Better Foundation; The Donald W. Reynolds Foundation, which helped fund a big technology project; and the Starr Foundation in New York City.