America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

Using your strengths
But fundraising at A2H isn’t all about direct marketing. The relationships with Starr and Reynolds, which came about over the course of 2000-2001, helped pump the foundation relations division income from a line item of less than $500,000 a year to about $8 million a year, 29 percent of the organization’s contributed annual revenue.