America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

The symbiotic pairing came about when The Starr Foundation wanted to expand its hunger-relief, grant-making efforts to help feed more people in the five-borough area around NYC. It was a huge undertaking that would have required the addition of staff members who could interact with local agencies and who also had some knowledge of food-handling and safety rules. Rather than add to its own administrative costs, the foundation turned to A2H, which already had a network in place to best distribute the funds the foundation was offering.