America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

To accommodate the arrangement, the only thing A2H really had to do was add a staffer to administer the program. Everything else was more or less an extension of existing programs.

“Obviously ... you have meetings and decide things, but that’s all just program management,” Delany says. “There was no huge layer of staff or administration or oversight that needed to be added. Oversight is constantly going on in our network.