America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

“If another individual or foundation wanted to replicate this anywhere in the country, it’s something we can pretty much do anywhere,” he adds, with just a hint of that old “hint-hint” tone in his voice.

What it comes down to, basically, is a case of a nonprofit organization capitalizing on its strengths and using existing programs to generate another income stream in a relatively painless way.