America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

“Every organization probably has some strengths that already are in place that if they can extend that into another program, [it] will help them expand their resources, which will help them do an even better job of reaching their missions,” Delany says.

Other parts of the equation
A2H also has staff to focus on individual philanthropy and corporate relations, which are, respectively, relatively new and recently restructured.