America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

The two-year-old individual philanthropy staff, Delany says, focuses on major and planned giving and is striving to “meet as many donors as possible and start working with people of means a lot more carefully.” Individual philanthropy currently accounts for $1.5 million (5 percent) of A2H’s annual contributed income. Delany has his eye on increasing that to 15 percent to 20 percent.