America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

The facet of A2H fundraising that used to deal solely with grants (corporate philanthropy and private foundations) was restructured in 2002, resulting in the separate foundation relations and corporate relations staffs. Corporate relations now accounts for $6.7 million (23 percent) of A2H’s contributed income.