America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

And to that end, he says, one of the biggest factors will be maintaining his senior-level staff and fostering a sense of dedication among his employees.

The newest senior-level staff member in the A2H development office had been there for two years at the end of 2003. Others had been on board five to seven years. Hiring “high-quality people really committed to the mission” is key to keeping the department and its programs vital, Delany says.