America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

“Everyone here is committed to nonprofit careers as careers, not as a stepping stone to another sector,” he says, adding that successful nonprofit employees have “strong feelings that the intangible benefits are extremely important to them.”

Once Delany finds the “right” people, A2H itself makes keeping them a little easier by ensuring salaries and benefit packages that are competitive within the nonprofit sector, though few nonprofits can compete compensation-wise with corporate America.