Cover Story: Feeding the Need
America's Second Harvest's new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.
“We decided to put out an RFP to see if there was a new way of thinking that would help us move the program forward instead of living with the status quo,” she adds.
With the help of the Seattle-based Domain Group, A2H revamped its mail schedule and widened its approach to include other direct marketing venues.
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