America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

“We decided to put out an RFP to see if there was a new way of thinking that would help us move the program forward instead of living with the status quo,” she adds.

With the help of the Seattle-based Domain Group, A2H revamped its mail schedule and widened its approach to include other direct marketing venues.

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Cover Story: Feeding the Need