On a Wing and a Prayer

Lessons learned
Despite his mock exasperation, Carpenter admits that his staff’s trial by fire has left UGM in a much better position to take on a campaign of this size. Lessons learned, he says, will serve them well.

“You go into a situation like that, and you stretch yourself every which way just to get through it and you learn and you grow,” he says. “Everybody’s on a learning curve. No, it wasn’t a learning curve; it was a learning cliff.