On a Wing and a Prayer
An act of God shakes up fundraising at Seattle's Union Gospel Mission
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“Having gone through that, our level of passion for what we do and our level of confidence about overcoming obstacles is so much greater,” he adds.
Those lessons — the saving grace, if you will, of the arduous campaign that left his team in a state of “stunned silence” — are considerable.
First off, Carpenter says, UGM had been relying on direct mail “too heavily for too long,” at the expense of major donors.
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Margaret Battistelli Gardner
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