On a Wing and a Prayer

“You give a major gift to a homeless shelter and think ‘Great, I get to go have dinner with the drunks and the bums.’” Carpenter says. “How exciting is that?

“It goes back to branding. When people think of a mission, they think of a soup kitchen and some down-and-out old guy who’s just barely able to lift his eyes off the plate,” he adds. “How do you get excited about that old guy?”