An act of God shakes up fundraising at Seattle’s Union Gospel Mission

By Margaret Battistelli Gardner

“We want to develop an online strategy and learn what that means in how we relate to donors one on one,” he explains. “We’re finding that the direct mail person is different from the online donor is different from the radio donor.”

Finally, Carpenter says, his 14-person team came through the campaign more unified than it ever had been. Right now, the development office has a director of donor relations handling major gifts, planned giving and corporate gifts; a director of marketing handling PR and marketing; a managing director of direct response; a database administrator; graphic artist; and church-relations manager.