On a Wing and a Prayer

“From that day in May [when the retrofit bill was paid], we realized we had the opportunity to do so much better. We could look back and say, ‘Look what our PR was able to do. Look how we totally shifted an inert major donor program and turned that around,’” he says. “We saw revenue and momentum build, and the trickle effect throughout the department was a real success not only for the mission, but it was transformational for the department as well.”