On a Wing and a Prayer

As soon as it became clear that the $2 million project was unavoidable, UGM wrote a case statement to outline what had to be done and the best way to do it. Carpenter realized right away that it would take more than direct mail to raise that kind of cash in that kind of time. So he started to look at major donors — an income stream that had all but dried up in the months immediately preceding the start of the campaign.