Affinity Marketing: Buy to Give

Unquestionably, fundraising has become extremely challenging given the current economy. However, Americans still want to contribute to their favorite charities, churches, colleges, hospitals, etc. The goal for nonprofits must be to give their supporters ways to do so when money is tight.

One primary way to do that is through affinity marketing, which enables consumers to purchase ordinary products/services and automatically generate contributions to their favorite nonprofits. Understanding the best practices to apply in order to achieve desired fundraising levels from affinity marketing is essential.