Affinity Marketing: Buy to Give
An affinity-marketing ?program allows supporters to generate donations ?just by virtue of making everyday purchases.
An affinity-marketing program isn't quite like a field of dreams. If you build it, they will come — but only if you tell them about it … over and over again. It can be as successful as you make it, and definitely a case of reaping what you sow. FS
Steve Halliday is CEO/president of Affinity4. Reach him at shalliday@affinity4.com
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