Affinity Marketing: Buy to Give
An affinity-marketing ?program allows supporters to generate donations ?just by virtue of making everyday purchases.
? An affinity-marketing program can replace regular fundraising, capital campaigns, annual pledge drives, etc. Introducing an affinity-marketing program into the mix doesn't mean you should place other fundraising activities on the back burner. It's not a replacement for those activities; it's a tool that works on its own and in support of other fundraising activities.
Related Content
Comments
