A Major Plus for Major Gifts

For example, in the article “A Wealth of Opportunity” in a recent edition of the FS Advisor, a representative from the Heritage Foundation was quoted as saying that direct mail was its “largest source of future major donors,” specifically that “60 percent of $10,000-plus donors started out as regular direct-mail donors.” When a mail donor gives a single gift of $1,000 or more to the Heritage Foundation, the organization contacts the individual to begin building a stronger relationship and evaluating his or her potential for making a larger gift.