A Major Plus for Major Gifts

Reach existing donors
Beyond sourcing potential major-donor targets, eCRM also is an effective method for supporting cultivation of relationships with existing constituents. Many major-gift-centric fundraising organizations arrange regular fundraising events such as galas attended by hundreds of people. Often, attendees fit the profile of good major-gift prospects, but it’s rare for an organization to systematically follow up with all of them. Major-gift officers generally only have the capacity to develop about 50 relationships at a time.