A Major Plus for Major Gifts
An aggressive eCRM strategy can pinpoint and cultivate prospects.
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Vinay Bhagat
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Through eCRM, it’s possible to track a constituent’s activities and interests, e.g., e-mails opened, articles read or fundraising appeals prompting responses. This information is valuable because an organization can use it to personalize online communications and provide talking points for major-gift officers.
Vinay Bhagat is founder, chairman and chief strategy officer at Convio.
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- Convio Inc.
Vinay Bhagat
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