Yabba, Dabba … Don’t?

It’s mission accomplished. Both for MADD and, in a perfect world, its mission, supposing that those who see the ad think twice before getting behind the wheel.

Fundraising’s bright future
While this execution is the right fit for MADD, it won’t work for other charities. That doesn’t mean that this brand of future-forward thinking is exclusive to MADD. There’s a bevy of a ways you can cash in on alternative advertising. All you need is an open mind.