Yabba, Dabba … Don’t?
An article on why you might be the Fred Flintstone of fundraising.
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What if, while grocery shopping, average moms and dads were forced to stare into the eyes of a child who, for just pennies a day, could thrive on a mere fraction of the food being piled into the cart? What if that same ad corresponded with an opportunity to donate at the self-checkout line, where you could choose an amount to add to your existing bill to help alleviate hunger in the world’s poorest nations?
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Michael A. Knipp
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