Yabba, Dabba … Don’t?

What if, while cheering on his favorite football team, a 30-something urban professional is exposed to bright banner ads inside the stadium for an organization committed to helping war-torn American soldiers regain their strength through athletic activities? For the length of play he could think about how important his impact would be on these soldiers who have protected his freedom, essentially allowing him to attend such wholesome, patriotic festivities. Then, while ordering onion rings and other game-day goodies, he could select from the menu a donation that would go directly to this organization, helping him feel good about himself despite his team’s devastating loss.