Yabba, Dabba … Don’t?

Where to go from here
OK, so you’re probably thinking that these fancy ideas are good in theory but they’ll mostly likely bomb. Maybe you’re right. These attempts will not declare direct mail dead, and they won’t change the face of fundraising. Yet.

These ideas simply exist as examples of how advertising — depending on its placement — can use technology and innovative techniques to cultivate donors. Because, relative to the technology that’s available and permeates every aspect of our lives, fundraising no longer is about reaching donors where they live, but rather where they’re going, places where they feel good and, more importantly, feel giving. It’s about engagement and interaction. It’s about the ease of it all. It’s about making people feel a part of an experience — one that you can’t get from licking an envelope.