Yabba, Dabba … Don’t?

Consider then, the use of adverts in fundraising. If these often-engaging catalysts to consumerism compel us to spend our hard-earned cash on items we don’t necessarily need, why shouldn’t they work as well for nonprofits that use our disposable income for the greater good?

I know what you’re thinking: “You’re trying to reinvent the wheel” or “Nonprofits already use conventional advertising to gain donors.” You’re right; that’s all very true. But you’re also probably thinking that what’s not broken doesn’t need be fixed. That is tragically false.