Yabba, Dabba … Don’t?
An article on why you might be the Fred Flintstone of fundraising.
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What’s not broken should be stomped, kicked and spit on — so it can be improved. Like any industry, fundraising must maintain an evolutionary tract, much like the recording community, wherein bulky vinyl albums have evolved into invisible, portable and increasingly more profitable MP3s.
Several examples prove my point: The telephone has, over the years, transformed from a single-purpose rotary device to its current incarnation as a multipurpose, touch-screen transmitter; the television, which once was a blurry, black-and-white tube, now is a high-def wall hanging; and the camera, in its popular digital format, has rendered film an article of antiquity.
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- Creative Direct Response
Michael A. Knipp
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