Yabba, Dabba … Don’t?

Embarking on this adventure might require returning to the drawing board entirely. Perhaps this is a hard pill to swallow, but much of what you’re producing lacks ingenuity, innovation and inspiration — especially in direct mail. Frankly, it’s the 21st century — how many people need a new pen?

What donors do need is a reason to believe that your organization is serious about its cause. And by donors, I don’t mean the 60- and 70-year-old widows to whom you insist on catering. I’m speaking of new potential donors: the upwardly mobile, young professional with money to burn, who yearns to be a part of the next great philanthropic movement — those active men and women you’d reach through advanced technology if only you would try.