Yabba, Dabba … Don’t?

That in mind, the question then is not if traditional and — for argument’s sake — nontraditional advertising will work, but rather where and how it might work.

It’d behoove you to begin in the most unlikely of places.

Like the bathroom. Of a bar.

Because that’s where, right above a urinal, at eye-level, Mothers Against Drunk Driving placed its advertisement featuring a forlorn father and son whose lives were impacted by an alcohol-related accident. If nothing else, the 8-inch-by-10-inch poster was a powerful testament to the shoulda-coulda-wouldas of very bad judgment, and with a new captive audience every few minutes — in a brilliantly appropriate place — its message was decidedly delivered.