Yabba, Dabba … Don’t?
An article on why you might be the Fred Flintstone of fundraising.
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But you can’t avoid it; you have to read the message. You learn that last year more than 17,000 people were killed in alcohol-related accidents, while 500,000 more were injured. If that’s not enough to change your mind about driving under the influence, the ad is equipped with a motion-sensitive voice-over that reminds you that the consequences of drunken driving can be devastating, that one alcohol-induced decision can cause a lifetime of anguish for all those involved. Then the voice asks you to help support the victims of this deadly crime by donating loose change in a box located outside the bathroom door.
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Michael A. Knipp
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