Cut Through the Clutter
An emotional appeal and call to action make direct mail stand out.
Donors in the first quarter of the 20th century saw almost no advertising. Compare that to the 3,000 to 5,000 ad messages they get a day now, and
you quickly realize that to even get your direct mail opened, you need to stand out from the crowd.
That was the message James Doyle of Virginia-based agency BMD
presented at a DMFA luncheon titled “Standing Apart From the Crowd” (NYC, March 29).
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