Cut Through the Clutter
An emotional appeal and call to action make direct mail stand out.
The bottom line: Don’t be afraid to fight for budget dollars in order to test new creative efforts that use these principles to get your envelopes opened. And don’t forget a powerful call to action.
Conference Corner is written by FS reporter-at-large Cary Castle, a
fundraising and membership consultant. Contact: ccastle@nyc.rr.com.
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