Give What You Can

Every gift matters. That was the message the greater Chicago Food Depository got across to donors as it undertook its recent capital campaign, which hinged on the tagline, "Give What You Can."

“Our development team is made up of dedicated professionals who have a lot of fundraising experience — we all know the rules of a capital campaign, but we agreed to throw out the rule book,” says Kate Maehr, director of development for the Food Depository, who led the campaign. “From the beginning, we didn’t want this campaign to be about 10 major philanthropists.”