Give What You Can

“We had the horrible misfortune of launching this campaign three weeks after Sept. 11 [2001] — one of the most difficult fundraising climates I’ve known,” she says. “A lot of people running campaigns then lowered their goal or suspended their campaigns altogether.”

Maehr’s team felt strongly about continuing with the campaign since it was such a critical project for GCFD, a nonprofit food-distribution center that provides for about 90,000 people monthly. “From day one we said we were going to raise $30 million. We never wavered,” she says.