Give What You Can

Getting the word out
“The food depository enjoys a very high profile, and that’s partly due to the way we get the word out to our donors,” Maehr says, adding that the organization has many points of contact with its donors, including direct mail, food drives, events and its Web site.

Over the four-year campaign, Maehr’s team found the most effective ways of soliciting donations were face-to-face meetings and the direct-mail campaign, with less of an emphasis on the Web and e-mail.