Donor Focus: Gays and Lesbians
An honest, inclusive approach is crucial in reaching gay donors.
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The gay and lesbian communities have long been major supporters of charitable organizations in the United States. But it’s only recently that those organizations were able to openly acknowledge their gay donors — thanks in part to many who have self-identified in response to the growing maturity of the gay movement — and show that they are uniquely attuned to gay-rights issues and supportive of same-sex relationships.
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Paul Barbagallo
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