Donor Focus: Gays and Lesbians

Loyal, responsive donors
While not every effort to raise money from gays succeeds, or even gains their respect, some mainstream organizations have found success by drawing on their affinity with the gay community.

“Gays and lesbians give where their hearts go. During hard times, when the economy is tighter, as it has been for the last few years, the gay community continues to give,” confirms John Knoebel, president of New York City-based Triangle Marketing Services, a full-service mailing-list firm specializing in the gay and lesbian market. “They have the disposable income to do so.”