Donor Focus: Gays and Lesbians

According to Knoebel, TMS has observed four categories of repeat gay-list users:

1. Gay and lesbian nonprofit and political organizations: Many of the first gay lists on the market developed out of the HIV/AIDS crisis in the 1980s. Today, charities such as Human Rights Campaign and Lambda Legal Defense Fund regularly target gay donors.
2. Health and disease-related causes: The Leukemia Society of America, the Dana Farber Breast Cancer Institute and the American Foundation for AIDS Research all have rented TMS files. Naturally, HIV/AIDS-related charities actively reach out to the gay community, but TMS has witnessed many general health- and disease-related organizations tailor special appeals.
3. Political fund-raisers: “Large nonprofit mailers who may have more of a liberal slant” are repeat renters, Knoebel avers. American Civil Liberties Union, Planned Parenthood and Southern Poverty Law Center all have rented gay lists.
4. Gay and lesbian nonprofit and political organizations: Many of the first gay lists on the market developed out of the HIV/AIDS crisis in the 1980s. Today, charities such as Human Rights Campaign and Lambda Legal Defense Fund regularly target gay donors.