Donor Focus: Gays and Lesbians

Food pantries and hunger-relief charities: Organizations that service needy inner-city individuals also have gone to gays for donations.

Those groups have tapped into an affluent, loyal demographic. Says Knoebel: “The people who are active in the gay community, namely those who identify themselves as such by pursuing consumer actions like subscribing to a magazine or donating to a cause, tend to be in a higher income group.”