Donor Focus: Gays and Lesbians
An honest, inclusive approach is crucial in reaching gay donors.
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But for many nonprofit organizations, one perennial deterrent is potentially alienating social-conservative and religious donors who believe homosexuality is immoral.
Still, many mainstream charities have recognized the need to tap into this burgeoning donor group. The San Francisco Bay Chapter of the Sierra Club, for example, hosts the Gay and Lesbian Sierrans, a conservation club for gay, lesbian, bisexual and transgendered individuals. Throughout the year, GLS sponsors outdoor activities for Bay-area members.
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Paul Barbagallo
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