Donor Focus: Gays and Lesbians
An honest, inclusive approach is crucial in reaching gay donors.
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“Certainly, nonprofits have seen the loyalty that gay donors have. These organizations have had gay donors forever, but now it’s a matter of recognizing that gays are within their ranks and making sure they are welcomed and accepted just like any [other] straight donor,” says Roybal, who also works with the Gay & Lesbian Fund for Colorado, a program of the Gill Foundation designed to build public awareness of the contributions gays and lesbians make to American society.
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Paul Barbagallo
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